Ⅰ. 서론
많은 컨벤션 참가자들은 컨벤션을 가족과의 미니휴가로 삼고 있다. 환대프로그램 혹은 동반자프로그램 등의 Special Events는 회의 참가자들로부터 대단히 인기 있으며, 전체 회의 참석을 증가시키고 또한 단체의 이미지를 높여주며, 참가자들이 더욱 관심을 갖고 수용하게 만든다. 또한, 단체
Sports Mega event 의 개요
스포츠 메가 이벤트의 정의
방문객이 백만 명 이상이고 , 경비가 5억 달러 이상 소요되며, 반드시 경험 해야 하는 명성을 얻는 스포츠 이벤트를 Sports Mega event라 한다.
[Getz(1997)의 정의]
부정적인 영향
ⓐ 막대한 비용 지출
1. 메가 이벤트 유치 과정에서 생겨나
Development
4. Basic Services : Police, Fire, and Education
- Programs for Improving Education
5. Attractions
1) Natural Beauty and Features
2) History and Famous Personages
3) Marketplaces
4) Culture attractions
5) Recreation and Entertainment
6) Sports Arena
7) Events and Occasions
8) Buildings, Monuments, and Sculptures
9) Other Attractions
10) People
6. Conclusion
sports marketing relationships. It encourages the players and spectators to participate in sports events and enjoy it. These are good opportunities for the company to upgrade its brand awareness, promote new products, and foster its brand image. It has a synergy effect.
So, using the sports game, the Coca-Cola worked with famous soccer player, Wayne Rooney, to access people all over the world.
1. Introduction
The word BRICs first appeared in 2003 by Goldman Sachs. It is consisted of Brazil, Russia, India, and China. These four countries were and still are receiving big attention as emerging economies from 1990’s. They commonly have huge territory, population and abundant underground resources. Among them, Russia recently held big sporting events such as World Championship in
sports events.
Vision The Venetian Team Members will create a lasting impression through caring, genuine service that will transform the entertainment industry in Asia.By creating a destination resort unique to Asia and broadening our appeal to new markets, we will deliver an extraordinary guest experience worthy of return.
MissionWe stand alone among the destinations of Asia in delivering an e
sport clubs are about 8 thousand.
There is no post Lee Hyung-taek.
-There is no post Lee Hyung-taek. In junior division, there is many man of promise but they are not good in adult division. Problem is tennis’s environmental system
Reason for choosing INCHEON
Preparing a mega event in INCHEON(Asian Games & National Sports Festival)
-2012 The 93th INCHEON National Sports
events
- Organizing performers and M.C.
- Banquet room system preparations
- Facility and rental planning
- Carrying in and withdrawing items
- Rental item maintenance
- Organizing experts for each sports section
(3) Human Resource Team
- Selecting, training, and positioning human resources
- Guard and security
- Human resources management
- Management of safety/facility o
2004년 아테네 올림픽에서의 sponsorship 성공 효과
= 총 2억여달러 투자, 대대적인 홍보활동의 결과
10억명 이상의 소비자에게 브랜드를 홍보한 것으로 추산.
삼성에 대한 전반적인 호감도 5~6% 상승.
올림픽 관람객 중 75% 이상이 가장 인상적인 장소로 삼성 홍보관 꼽음.
공식 후원사들보다도 SK의